The Greek is an image consultant who works for politicians; he´s a master of persuasión but extremely ugly. He´s in love with Roxanna, a feminist and fond of fighting journalist who is a threat for the future of the current candidate to the presidency. Thanks to our main character, the candidate begins to improve and to speak in such a way that he makes the journalist fall in love with him; little does she know that every action and every word come from the mind and the heart of he who loves her in secret.